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Aren’t you just riding the AI hype wave?

  • Writer: Hamish Mackenzie
    Hamish Mackenzie
  • May 8
  • 1 min read

Updated: Jun 30


More than just old tech in shiny new packaging.
More than just old tech in shiny new packaging.

Honestly? I was skeptical too. In fact, I was a little bit scared of it.


But then I started using generative AI and realized how powerful it is for accelerating almost every aspect of business operations, and creating better results.


I also noticed that most of my clients, even if they're already plaing around with AI, simply don't have the time and the bandwidth to implement AI strategically.


This is a huge missed opportunity, especially if you're under pressure to grow the business and meet mission timelines.


And so I decided to educate myself thoroughly, and ensure my clients can establish a competitive advantage in their use of AI, before it's too late.


AI really isn’t just hype. It’s a game-changing technology that currently suffers from unevenly distributed usefulness. And the problem is that without strategy and guardrails, using it can cause chaos — or worse, waste time on trivial wins.


I help space companies like yours go beyond the hype and build actual AI leverage in every area: from sales and marketing to HR, accounting, engineering, knowledge management, customer delivery, and beyond.



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